Post by account_disabled on Dec 3, 2023 2:05:44 GMT -5
Under the supervision of a moderator, each of the 6 participants begins by writing 3 ideas on a piece of paper in 5 minutes. After that, you pass it to the colleague on the left and the time limit starts counting again to write 3 more ideas based on the ones you just received. The rounds continue, and by the time the paper returns to the person who started it, the group will have generated at least 108 ideas in just half an hour . Amazing, right? Quantity is not the only benefit, far from it! But before telling you the other benefits of brainwriting, let's explain how this process is different from brainstorming. Follow below! What are the differences between brainwriting and brainstorming? Just as we present the origin of brainwriting, we will also present how brainstorming was born and consolidated!
The brainstorming method was created by American Alex F. Osborn, a newsboy turned publicist. In his career, he proved to be a master of creativity, exploring how creative works were made and how they America Cell Phone Number List could be better. In this process, he presented some crucial points for the development of brainstorming, such as: don't criticize until the creativity starts flowing; Quantity is more important than quality in idea generation; Think out of the box; Ideas must be combined and optimized until the best one is found. Do you recognize them all? They are all pillars of brainstorming and were fundamental in consolidating the importance of an idea generation process in organizations when they needed new solutions. In general, the sessions became a meeting of participants who must give free rein to their creativity on a topic in an oral discussion and, together, ideas are debated for a final selection, everything being recorded on a blackboard.
In other words, it differs from brainwriting especially in its medium. There is no doubt that this method has generated many amazing things, but brainstorming is slowly declining because it has lost its focus on ideas . Precisely because it was an oral discussion, it ended up becoming a big competition of who is the most creative. As if it were a moment of professional validation and not something to do for the company. This is even more negative when we think that people who are more introverted or have less experience in the organization may stop sharing their ideas, which can result in the loss of incredible opportunities. To give you an idea, in a meeting of 6 participants, 2 people usually dominate more than 60% of the time and this gets worse as the group grows.
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