Post by joly978 on Feb 27, 2024 2:16:02 GMT -5
You've probably visited a website and found a notification asking for permission to use cookies . Many people see this type of message and don't even know what cookies are, nor their importance for digital marketing. And they don't even need it anymore. Google recently announced that it will no longer use cookies on its systems. It is a necessary transformation to protect users' privacy. But since many people have no idea what this means and its impact on their daily lives, we decided to make an article explaining, given the new transformations, what these cookies are and how they work. What are cookies and how do they work? Cookies are nothing more than tools that monitor user information on a specific website or page. In other words, they are responsible for mapping people's entire journey and using the information to make the website personalized to the usual preferences of those who are visiting, such as language, formats, among others. Keep in mind that any location visited on the internet leaves traces of data on whoever is accessing it. Cookies are small programs that make these traces a springboard for a better user experience on websites .
And it is through them that tools such as Google Analytics , extensions Poland WhatsApp Number that are normally added to websites, are able to capture information to customize content and advertising. This way, they can better filter what will be produced for their readers and improve the experience . An important point is that personal information is not shared, only if the user allows it to be captured, such as in forms. For this entire process, there are different types of cookies that are used in different ways, including: Functional cookies : improve the performance of the website, taking preferences from those who are accessing it, based on information previously provided. Performance cookies : used by Google Analytics to collect information, identifying data from the website itself, such as visits, metrics and audience segmentation. What changes now with the end of cookies for digital marketing? With the General Data Protection Law introduced in 2020, the virtual world is moving towards safer environments for the user. Currently, there are several rules that establish transparency, privacy and clarity in data collection by companies. Therefore, given these changes, the transformation will be directly in 3rd Party Cookies , collected by third parties for use in digital marketing, such as measuring online campaigns. This happens because this modality did not have as much transparency in the use of data and, consequently, less protection. Therefore, some platforms began to initiate the “end of cookies” with the aim of putting an end to the 3rd Party and mitigating the invasion of privacy , this includes Google.
But he couldn't stay behind, could he? The search platform is redefining the cookie model in its tools with its own, less invasive tracking , but which has the same purpose of giving advertisers opportunities to segment and better understand the public that accesses their links. Thus, companies continue to have the opportunity to personalize the user experience in an intelligent and preserved way. How to guarantee benefits and security for the website? The most important point in developing a secure website that complies with the General Data Protection Law is finding the right partnership to help you along the way. Tante believes in the potential to go beyond cookies and guarantee everything a website needs for effective and regular communication .
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