Post by account_disabled on Mar 7, 2024 0:28:39 GMT -5
The diverting traffic from the location pages that were optimized with shorttail keywords to the more niche pages. Essentially we would be segmenting the audience into two groups users that were in research mode and users that were more likely to convert. For example someone that searched for orthodontist could be searching for several reasons. They could be looking for the definition of orthodontist. They could be looking for orthodontist schools or news about orthodontists. It was difficult to discern what the user was trying to achieve by searching orthodontist.
If a user was searching for Canton orthodontist we assumed they Greece Mobile Number List were looking for an orthodontist in their area meaning they were more likely looking to make an appointment. The CSPs were created for those types of users ones making actionable searches. Also we anticipated the drop in traffic because we knew the new pages were optimized using keywords that drove less traffic than the shorttail keywords used previously. But by capturing more niche traffic from searches using longtail keywords we were confident we could drive more users to the site that were further down the conversion funnel. Data considerations The optimized CSPs were implemented on August . The data we collected from Google Analytics compares traffic from August September with traffic from June August.
A new website for the client was launched August which may have affected some of the data shown below. as expected traffic to the main locationbased landing page decreased for Location No. but overall organic trafficorganic traffic driven to all CSPsincreased. For Location No. not only did overall organic traffic increase but traffic to the main locationbased landing page also increased. Location No. drove more users that bounced less and viewed more pages per session whereas Location No. drove more users that viewed more content and stayed on the.
If a user was searching for Canton orthodontist we assumed they Greece Mobile Number List were looking for an orthodontist in their area meaning they were more likely looking to make an appointment. The CSPs were created for those types of users ones making actionable searches. Also we anticipated the drop in traffic because we knew the new pages were optimized using keywords that drove less traffic than the shorttail keywords used previously. But by capturing more niche traffic from searches using longtail keywords we were confident we could drive more users to the site that were further down the conversion funnel. Data considerations The optimized CSPs were implemented on August . The data we collected from Google Analytics compares traffic from August September with traffic from June August.
A new website for the client was launched August which may have affected some of the data shown below. as expected traffic to the main locationbased landing page decreased for Location No. but overall organic trafficorganic traffic driven to all CSPsincreased. For Location No. not only did overall organic traffic increase but traffic to the main locationbased landing page also increased. Location No. drove more users that bounced less and viewed more pages per session whereas Location No. drove more users that viewed more content and stayed on the.
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